Spectrum Miami

The Challenge:

SPECTRUM Miami was the new kid on the block: a fledgling art show trying to soar alongside giants like Art Basel at the iconic Art Week Miami. In its first year, the show had no voice, no marketing materials, and no exhibitors. They needed to get airborne, fast.

The Solution:

Big Wave was part of a marketing team that helped build the SPECTRUM Miami brand from scratch. We developed the voice of this bold, new art show—exciting, eclectic, radical—and developed information architecture for SPECTRUM’s responsive, mobile-friendly site. We launched thriving social media profiles and used them to generate buzz. We orchestrated social shopping promotions via Groupon and Living Social; edited press releases; wrote print and online marketing collateral; created magazine editorial; and helped promote partnerships with Cirque du Soleil and Jordan Matter, Dancers Among Us photographer. SPECTRUM skyrocketed to success, and continues to grow each year.

  • Wayne Foster, Partner, Norm Foster Properties, Inc.

    “I needed someone who could help with complex messaging for a targeted audience. I found Christine’s work as a copywriter exceptional, and her project-management skills delivered the project on time. I’d recommend her services to anyone.”

  • Linda Mariano, Managing Director – Marketing, Redwood Media Group

    “It was wonderful having an experienced writer and content editor like Christine working as editor for DECOR Magazine and a contributing editor for Art Business News. Her expertise in providing great stories alongside timely, accurate edits brought added interest and style to the magazines. Her passion for writing and editing, along with her skillful use of the English language, make her a terrific contributor to any project.”

  • Caroline Fonvielle, Senior Account Manager, PhysEmp

    Christine is fabulous! She helped shape PhysEmp’s new website and brand, and I was always impressed with her promptness, thoroughness, and creativity. It’s hard to find people who want to go the extra mile…and she absolutely does.

  • Eric Smith, CEO, Redwood Media Group

    “Christine has played an important part in the expansion of Redwood Media Group’s art shows and magazines. From marketing strategy through content development, social media, advertising, promotions, and editorial, she helped RMG grow, measurably, year after year.”

  • Will Merydith, Senior Program Manager, Google Cloud Platform

    “Christine is smart, creative and never afraid to ask questions—a combination that I find rare. She is also a shining example of a team player, always available and willing to pitch in and get work done.
    And of course she is a great copywriter and social networker, combining both skills to manage social networking and marketing campaigns.”