PhysEmp, a leading US physician job board, needed a makeover, STAT. Their site was successful, but they wanted a more welcoming voice and visuals. Their social media accounts were automated and their blog posts were recycled content. They wanted a more personal, authentic approach.
Big Wave was part of a marketing team that developed all-new online and print marketing collateral for PhysEmp—from website design and information architecture to brochures, blogging, email campaigns, social media, PPC advertising, press releases, and whitepapers. We worked closely with PhysEmp to develop the company’s new voice: friendly, playful, professional. We also set the company up on Basecamp and helped them launch a successful webinar series. PhysEmp makeover: complete!
“I needed someone who could help with complex messaging for a targeted audience. I found Christine’s work as a copywriter exceptional, and her project-management skills delivered the project on time. I’d recommend her services to anyone.”
“It was wonderful having an experienced writer and content editor like Christine working as editor for DECOR Magazine and a contributing editor for Art Business News. Her expertise in providing great stories alongside timely, accurate edits brought added interest and style to the magazines. Her passion for writing and editing, along with her skillful use of the English language, make her a terrific contributor to any project.”
Christine is fabulous! She helped shape PhysEmp’s new website and brand, and I was always impressed with her promptness, thoroughness, and creativity. It’s hard to find people who want to go the extra mile…and she absolutely does.
“Christine has played an important part in the expansion of Redwood Media Group’s art shows and magazines. From marketing strategy through content development, social media, advertising, promotions, and editorial, she helped RMG grow, measurably, year after year.”
“Christine is smart, creative and never afraid to ask questions—a combination that I find rare. She is also a shining example of a team player, always available and willing to pitch in and get work done.
And of course she is a great copywriter and social networker, combining both skills to manage social networking and marketing campaigns.”