The Challenge:
Artexpo New York is a leading NYC art show, drawing thousands annually—but, ironically, their site wasn’t visually appealing. Moreover, the company had no social media accounts and they were having a hard time bringing new customers, and exhibitors, through the door.
The Solution:
Big Wave was part of a marketing team that ushered Artexpo into a new era of success. We helped AENY refine its voice: upscale, exciting, steeped in tradition. We also helped launch a cross-platform marketing plan that saw tremendous success via social media, social shopping promotions, email campaigns, PPC advertising, and partnerships.