The Challenge:

Artexpo New York is a leading NYC art show, drawing thousands annually—but, ironically, their site wasn’t visually appealing. Moreover, the company had no social media accounts and they were having a hard time bringing new customers, and exhibitors, through the door.

The Solution:

Big Wave was part of a marketing team that ushered Artexpo into a new era of success. We helped AENY refine its voice: upscale, exciting, steeped in tradition. We also helped launch a cross-platform marketing plan that saw tremendous success via social media, social shopping promotions, email campaigns, PPC advertising, and partnerships.

 

  • Wayne Foster, Partner, Norm Foster Properties, Inc.

    “I needed someone who could help with complex messaging for a targeted audience. I found Christine’s work as a copywriter exceptional, and her project-management skills delivered the project on time. I’d recommend her services to anyone.”

  • Linda Mariano, Managing Director – Marketing, Redwood Media Group

    “It was wonderful having an experienced writer and content editor like Christine working as editor for DECOR Magazine and a contributing editor for Art Business News. Her expertise in providing great stories alongside timely, accurate edits brought added interest and style to the magazines. Her passion for writing and editing, along with her skillful use of the English language, make her a terrific contributor to any project.”

  • Caroline Fonvielle, Senior Account Manager, PhysEmp

    Christine is fabulous! She helped shape PhysEmp’s new website and brand, and I was always impressed with her promptness, thoroughness, and creativity. It’s hard to find people who want to go the extra mile…and she absolutely does.

  • Eric Smith, CEO, Redwood Media Group

    “Christine has played an important part in the expansion of Redwood Media Group’s art shows and magazines. From marketing strategy through content development, social media, advertising, promotions, and editorial, she helped RMG grow, measurably, year after year.”

  • Will Merydith, Senior Program Manager, Google Cloud Platform

    “Christine is smart, creative and never afraid to ask questions—a combination that I find rare. She is also a shining example of a team player, always available and willing to pitch in and get work done.
    And of course she is a great copywriter and social networker, combining both skills to manage social networking and marketing campaigns.”