About

There’s an ocean of content out there. We’ll help you rise above the din.

Big Wave Copywriting is located in Victoria, British Columbia, and serves clients in Canada and the US.

For the past fifteen years, Big Wave has helped high-profile retailers and small-town nonprofits create groundswells of success through content strategy, social media, and project management. We believe in authentic, compelling copy and an organic approach to growth.

About the Owner – Christine Schrum 


I’m a cross-channel copywriter with fifteen years’ experience in e-commerce, events management, magazine editorial, PR and social media. In my 15-year copywriting career, I’ve championed successful, multi-platform campaigns for high-profile events; co-authored press releases that garnered coverage by TIME, Reuters, and CNN.com; and written measurably effective print and online copy for events, retail, and B2B alike. I’m the former editor-in-chief of DECOR and have written for Yoga JournalThe Atlantic, The Washington Post, The Globe & Mail, The Writer, and Art Business News.


I partner with skilled copywriters, designers, and programming professionals, offering you a full suite of marketing services.

Connect With Me

Need some help with content marketing or social media? Tell me about your project.